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Dunn Chevrolet - The Lost Dealership of Roanoke

Until it closed in 2007, no one had any idea the treasure trove of NOS parts and GM nostalgia that was stored inside the walls of Dunn Chevrolet

By , Photography by
Lost Dealership Roanoke Dealership
Lost Dealership Roanoke Dealership
Dunn Chevrolet operated by father and son James and James Jr. out of this building from 1941 to 2007, selling Chevrolets, Oldsmobiles, and even Geos for a while. The building was originally a livery stable built in the 20s, with the old stables eventually being used as parts storage for the dealership.
Lost Dealership Roanoke Dealership
Dunn Chevrolet operated by father and son James and James Jr. out of this building from 19

As kids, we all remember dreams of finding buried treasure or some lost relic as our imaginations ran wild through the fields of our youth. Growing up these dreams fade and give way to more adult realities, but for car guys we never lose that dream of unearthing the buried automotive treasure that you only hear about in legends. From the hidden in a barn '57 Fuelie to the L-78 Camaro a little old lady kept in her garage for decades, we always keep our eyes open for the lost or forgotten Bowtie treasures that could be lurking underneath a sheet, behind a barn door, or in a basement of an old warehouse.

Keith Rowell found not just a single item, but a whole treasure trove of GM artifacts and new-old-stock (NOS) jewels that hadn't seen the light of day in decades. Boxes of parts still in original boxes from the 30s, 40s, 50s, all the way up to today. Original NOS sheet metal still in shipping crates, original tires, all sorts of amazing parts and pieces. Originally Keith purchased the contents to try and reopen the dealership and sell cars again, since the business was profitable up to the day the doors were locked for the final time. But, with GM's current financial crisis, the support wasn't there to keep the dealership alive.

So, the next option of finding a purpose for everything stored in the dealership was chosen. Right now Keith and his friends are going through everything, working on grouping and cataloging all items for possible auction in batches, or maybe selling the whole contents at a Barrett-Jackson auction.

Follow along as we walk back through time to the golden age of Chevrolet and the American car industry, and explore the amazing cache of objects inside this unassuming brick building.

  • Lost Dealership Roanoke Service Area
    This was the dealership's service area up until the business closed in 2007. Yes, those are wood floors you see. To support the weight of cars, the floor is heavily braced underneath with massive timbers. Notice the art deco ceiling? At some point between being a stable and a dealership, the building served as a bus depot.
    Lost Dealership Roanoke Service Area
    This was the dealership's service area up until the business closed in 2007. Yes, those ar
  • Lost Dealership Roanoke Main Lobby
    The main lobby of the dealership is packed full of GM brochures, films, memorabilia, and items originally sold by the business over the years. Covering the walls are pictures spanning the dealership's life, and promotional material from Chevrolet as new models were released.
    Lost Dealership Roanoke Main Lobby
    The main lobby of the dealership is packed full of GM brochures, films, memorabilia, and i
  • Lost Dealership Roanoke Founder
    Here founder James Dunn Sr. stands in front of the dealership in 1949. The Chevrolet Genuine Parts neon sign in the background still hangs in that same window today.
    Lost Dealership Roanoke Founder
    Here founder James Dunn Sr. stands in front of the dealership in 1949. The Chevrolet Genui
  • Lost Dealership Roanoke Sample
    This is just a sample of the pictures, brochures, and newspaper clippings collected by the Dunn family over the business' life. For a small town like Roanoke, back in the 50s and 60s the dealership was a central part of local life and the community.
    Lost Dealership Roanoke Sample
    This is just a sample of the pictures, brochures, and newspaper clippings collected by the
  • Lost Dealership Roanoke Sales Booklet
    When the '55 Chevy debuted at Chevrolet dealerships in the fall of 1954, it reinvigorated Chevrolet and created a new image for the company with such a sleek, sporty design. This massive sales booklet was one of many tools that salesman had at dealerships to help sell customers into new '55s. Notice that this booklet is an early one that doesn't show the 210 hardtop in the lineup?
    Lost Dealership Roanoke Sales Booklet
    When the '55 Chevy debuted at Chevrolet dealerships in the fall of 1954, it reinvigorated
  • Lost Dealership Roanoke Dealer Meeting
    Here's a picture from an old dealer planning committee meeting.
  • Lost Dealership Roanoke Dealer Banner
    When a new model came out, Chevrolet would send banners like these to its dealers for customers to see. This banner sings the virtues of the all new Chevelle and some of its features.
    Lost Dealership Roanoke Dealer Banner
    When a new model came out, Chevrolet would send banners like these to its dealers for cust
  • Lost Dealership Roanoke Dealer Brochure
    This neat page in another dealer's brochure shows how the lubrication system works on the old reliable 235 I-6 engine. Just spin the disc on the side to watch the paper crankshaft spin and the piston/rod to go up and down.
    Lost Dealership Roanoke Dealer Brochure
    This neat page in another dealer's brochure shows how the lubrication system works on the
  • Lost Dealership Roanoke SS Banner
    Here's another silk banner telling customers about the SS line and its many virtues, along with the Corvair Spyder and Corvette.
    Lost Dealership Roanoke SS Banner
    Here's another silk banner telling customers about the SS line and its many virtues, along
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jxnslotcar
Just wondering what ever happened with all of these parts and the cars?
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