I’ve often proclaimed a magazine editor’s job would be a lot easier if we didn’t have to take photographs or write the stories supporting the photos, so you can imagine how pleased I was when Facebook Live entered the picture. I’ll explain. To do a Facebook Live program you don’t have to write a story and you don’t have to edit photos, you just point your iPhone and go!
The parent company of Chevelle magazine and the entire Super Chevy Network are part of a giant conglomeration of iconic brands called TEN: The Enthusiast Network, and TEN was one of the 50 companies and celebrities that Facebook commissioned to help it introduce Facebook Live to the world.
At first I wasn’t very receptive to our company’s invitation to its brand managers, or editors as we used to be called, to join in the fun. Then one day I thought what the heck, I’ll approach doing Facebook Live programs with the same premise we had at Gearhead TV (Google Billy Zoom Gearhead TV theme) and film anything and everything that gearheads like to watch. It’s turned out to be a lot of fun, and I’ve come to learn the deep passion folks all around the world have for old cars, trucks, and just about anything with wheels.
That wonderful phenomenon we all enjoy is called isomorphic correspondence and loosely translated it means nostalgia. All it takes is to hear and old song on the radio, hear a familiar name, or see a car one hasn’t seen in a long time, and all those good old memories come rushing back. That’s usually what happens when one thinks about what year their favorite Chevelle is. For me it’s a 1966 SS396. I was 14 years old in 1966, and my dad and I would head up to Clippinger Chevrolet in Covina, California, and split up to find what SS396s were on the lot, and then yell out to each other what options were on the window sticker.
And to those of you that follow Street Rodder and Super Chevy’s Facebook Live programs and ask me in the comments how my 1966 Chevelle Malibu is coming along we’ll be seeing a tech article in the next issue of Chevelle installing a new AMD (Auto Metal Direct) trunk floor into my ’66, followed in the next issue getting an AMD SS396 hood … Yahoo!