Right off the bat we have to ask that you please do not follow the advice of the headline above. It’s the product of a frustrated wannabe marketing guy that misread David Ogilvy’s book “Confessions of an Advertising Man.”
The correct headline penned by Chevrolet marketing for this news story is, “Take a spin in your new Chevy at Daytona International Speedway.” Have you ever wondered what it is like to drive on the track at the famed Daytona International Speedway? If you buy a new Chevrolet, your dealer will be able to offer you that opportunity.
Chevrolet and DIS recently announced an exclusive delivery experience at the Speedway. This extra cost option will be available later this year through U.S. Chevrolet dealers on select new vehicle orders. While details are still being finalized, customers who order the option can expect:
* A tour of Daytona International Speedway
* An on-track driving experience
* A keepsake to commemorate the experience
* Authentication that the vehicle was delivered and driven at the Speedway
* Winner’s Circle victory donut lessons are not included and should only be attempted on a closed-circuit course with a professional driver in a rental car
Furthermore, our friends at Chevrolet say, “Chevrolet is committed to offering our customers the best overall vehicle ownership experience possible – starting with the most technologically advanced and most dynamic vehicles in the brands history,” said Alan Batey, president of General Motors North America and leader of Global Chevrolet. “Beyond the vehicle, we are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer, like driving your first miles in your new vehicle at the famed Daytona International Speedway.”
The Chevrolet Delivery Center at DIS will be located in the infield adjacent to Gatorade Victory Lane and will have the familiar appearance of a neighborhood Chevrolet dealership. Customers will choose the option to have their vehicle delivered at DIS during the ordering process. Pricing will be available at a later date.
“The Chevrolet Delivery Center is the type of elevated experience that guests visiting Daytona International Speedway come to expect,” Daytona International Speedway president Joie Chitwood III said. “This new offering complements the enhancements already made to the ‘World Center of Racing’ through the $400 million Daytona Rising redevelopment project. We’re looking forward to witnessing that first delivery later this year.”
Chevrolet already offers Corvette customers the option to have their vehicle delivered at the National Corvette Museum in Bowling Green, Kentucky. The Museum Delivery option includes a private tour of the GM Bowling Green Assembly Plant, home of the Corvette, and the National Corvette Museum. The owner then takes delivery of their new Corvette from the museum showroom, where their own car is on display. The delivery process includes a personalized demonstration of their Corvette’s features, broadcast around the world via live webcam 24 hours a day. The Corvette Museum Delivery option is $990.