Are you ready to abandon driving the car you bought, and optioned to reflect your personal sense of style, and opt to be a passenger riding in a non-descript safety-sedan with a giant pink mustache? Up until a year ago, a large pink plastic mustache mounted on the car’s grille was the identifying icon of Lyft, a ridesharing service that just partnered up with General Motors.
General Motors and Lyft announced a long-term strategic alliance to create an integrated network of on-demand autonomous vehicles in the U.S. Until laws like the one recently adopted in California where autonomous cars must have a licensed driver in the vehicle, there’s going to be employment for human bipeds. As time passes and autonomous cars become more trust worthy and laws change, it’s goodbye Mr. Patel, or Ms. Smith, you’ve been replaced with a robot. Hopefully the robots will be as personable as Johnnycab was in Total Recall.
GM will invest $500 million in Lyft to help the company continue the rapid growth of its successful ridesharing service. In addition, GM will hold a seat on the company’s board of directors.
“We see the future of personal mobility as connected, seamless and autonomous with GM and Lyft working together, we believe we can successfully implement this vision more rapidly,” said GM President, Dan Ammann.
John Zimmer, president and co-founder of Lyft, said, “Working with GM, Lyft will continue to unlock new transportation experiences that bring positive change to our daily lives. Together we will build a better future by redefining traditional car ownership.”
So there you have it, the future is to be about redefining traditional car ownership, so you better get ready to buy a set of custom tires and wheels for a vehicle with the personality of a toaster.