Event2014 LS Fest
Holley is pleased to announce September 5-7, 2014 as the official dates for the 5th Annual Holley LS Fest. Once again, Beech Bend Raceway in Bowling Green, Kentucky, will host the largest all-LS celebration in the country. 2013 saw record numbers of both participants and spectators, and there was already excitement in the air about 2014 being the 5th anniversary of the event.
The Holley LS Fest continues to be the only event in America where you can bring your custom LS-powered vehicle and participate in autocross, drag racing, dyno challenge, engine swap challenge, show-n-shine, the 3S Challenge, countryside cruise, drifting, and more. All of these performance disciplines can be enjoyed in one venue over the course of the three-day event.
Big ScreenBumblebee Returns
Chevrolet and a Camaro that converts into the iconic Bumblebee will once again turn heads when the Transformers movie franchise returns to screens around the globe in the upcoming Transformers: Age of Extinction from director Michael Bay, in theaters June 27.
The fifth-generation Camaro converted into Bumblebee in the 2007 film Transformers, the 2009 film Transformers: Revenge of the Fallen, and the 2011 film Transformers: Dark of the Moon. The latest edition features two Camaros specifically built for the film, one a heavily modified vintage ’67 Camaro SS and the other a futuristic concept Camaro.
“The Transformers movies have been a great partnership for Chevrolet by allowing us to introduce our vehicles to new fans, young and old, around the world,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “Now for the fourth time, you’ll see a Camaro as a heroic Autobot – a fitting role for one of the stars of Chevrolet’s lineup.”
Said LeeAnne Stables, executive vice president of Worldwide Marketing Partnerships for Paramount Pictures: “The Chevrolet partnership with this iconic Michael Bay movie franchise has become one of the longest-running and most innovative movie-brand relationships in film history. This new Chevy campaign will definitely bring new and exciting elements to a global audience of Transformers movie fans around the world.”
In addition to providing vehicles for the production, General Motors’ locations for filming included GM Design at the Warren Technical Center, the Milford Proving Ground, and the Lansing Grand River Assembly plant.