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Michelin Sponsors NCM Motorsports Park

Apr 25, 2014
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Want to hear some great sponsorship news involving the National Corvette Museum?


Michelin and the Museum are partnering on a three-year deal, announced this morning, that makes Michelin the Official Tire of the NCM Motorsports Park, and Michelin will also be the presenting sponsor of three events to be held at the park (which will open during the Museum's 20th Anniversary Celebration August 27-30) over the next three years.

“Michelin is pleased to extend our relationship with the Corvette community to include the exciting new NCM Motorsports Park,” says Silvia Mammone, who’s the motorsports and sponsorship marketing manager for Michelin North America.

“Since the Michelin technical partnership with Corvette Racing began in 2004, we have developed a strong relationship with Corvette owners and enthusiasts through the Corvette car corrals, the Ron Fellows Driving School at Spring Mountain, and more recently the National Corvette Museum,” added Mammone. “The fact that every new Corvette C7 Stingray and Z06 Corvette now rolls out of Bowling Green exclusively on Michelin tires aligns perfectly with the launch of the NCM Motorsports Park, and our growing relationship with the Corvette Nation.”


Last June, the Museum broke ground on the $25 million, 184-acre, dual-track Motorsports Park, and—once complete--is expected to attract more than 80,000 visitors each year. It’s estimated that they’ll bring an estimated $15 million in motorsports tourism and racing events revenues to the greater Bowling Green area.

That’s a figure that isn’t going unnoticed locally. “The National Corvette Museum has been a staple in the Bowling Green community since it first opened its doors and continues to be a contributor to the local economy attracting 150,000 visitors annually,” says John Mark Fones, chairman of the Bowling Green Area Chamber of Commerce. “Not only will the addition of the Motorsports Park increase the significant economic impact on the community, but the additional services and venues that will be available at the park will further the value of the region as an automotive hub. We are proud to be home to America’s Only True Sports Car.”

And that pride extends to the Museum itself. “In 2008 we purchased our first piece of land for a future motorsports park, and in 2013 we held our groundbreaking ceremony,” says Wendell Strode, the Museum’s Executive Director. “During that 5-year period, our fundraising was primarily grassroots efforts --with key support from Corvette and automotive enthusiasts including individuals, clubs and small business owners. This sponsorship from Michelin gives the project a big boost of momentum. We’re excited about the opportunities a partnership between Michelin, the Motorsports Park and the Museum will bring.”


Along with the two circuits that combine to form a high speed loop of 1.96 miles to an extended 3.15 mile course, the NCM Motorsports Park will also feature a control tower with classrooms, offices and meeting spaces; garages; a fueling station; overnight camping; and commercial property available for businesses that complement the operations of the park.

To date, there are already more than 130 days booked at the track in the first year. “In addition to the opportunities this sponsorship brings to the Motorsports Park, Museum and Michelin, we look forward to also working with Michelin as a customer at the Park for possible product launches, testing and consumer activities,” says Mitch Wright, Motorsports Park General Manager.


The park is now accepting reservations for car and motorcycles clubs, businesses, driving schools and other groups for racing events, high performance drivers’ education, corporate events and hospitality and other track functions. All makes and models are welcome.

For more information on the NCM Motorsports Park, visit http://www.motorsportspark.org. Get more National Corvette Museum news (including video links) when you log on to www.corvettemuseum.org.




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