The Bumblebee is back in Transformers: Age of Extinction, which hits theaters June 27. A futuristic concept Chevy Camaro and a heavily modified 1967 Camaro SS will be featured, which were provided by General Motors and built under the supervision of GM Design. In fact, GM Design at the Warren Technical Center, the Milford Proving Ground and the Lansing Grand River Assembly Plant provided locations for filming.
“The Transformers movies have been a great partnership for Chevrolet by allowing us to introduce our vehicles to new fans, young and old, around the world,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “Now for the fourth time, you’ll see a Camaro as a heroic Autobot, a fitting role for one of the stars of Chevrolet’s lineup.”
Director Michael Bay hopes to capitalize on the success of the 2007 film that launched the fifth-generation Camaro as well as the 2009 (Revenge of the Fallen) and 2011 (Dark of the Moon) sequels. No doubt the movies added to the hype surrounding the Camaro’s return to market, and boost sales into the stratosphere.
LeeAnne Stables, executive vice president of Worldwide Marketing Partnerships for Paramount Pictures, was quoted as saying: “The Chevrolet partnership with this iconic Michael Bay movie franchise has become one of the longest-running and most innovative movie-brand relationships in film history. This new Chevy campaign will definitely bring new and exciting elements to a global audience of Transformers movie fans around the world.”