Many things can drive invention, innovation, development, and refinement, but nothing fuels it quite like competition and rivalry. Espeically when it's between Chevrolet and Ford. After all, why strive to be better if no one can challenge you?
It’s self-evident in the car world as each year designers and engineers strive to bring to market vehicles that will make people say out loud “That’s awesome, I have to buy that.” Sometimes that pursuit even births a whole new kind of car. It happened in 1964 when Ford introduced the Mustang and turned the world on its head. In one day they created an entirely new class of car known as Pony Cars, and changed the direction of automotive design forever. Over 22,000 Mustang orders were placed that day, and world-record sales of 418,812 were quadruple the expected sales of 100,000. Within three years, some 500 Ford Mustang enthusiast clubs had formed.
These two cars have been striving to beat each other on the track, on the drag strip and on the streets...
Across town, Chevy noticed and three years later they introduced the Chevy Camaro, igniting one of the most iconic brand rivalries in history. “For five decades, the Chevy Camaro and the Ford Mustang have been battling it out in every possible setting,” said Mark Reuss, executive vice president, GM Global Product Development. “These two cars have been striving to beat each other on the track, on the drag strip and on the streets. That competition is a big part of why both cars are so amazing, and so popular, today.”
GM recognizes that the Chevy Camaro continually evolved and improves because the Ford Mustang does as well. As the Mustang brand hits the half century mark this year, Chevrolet Camaro has officially extend a heartfelt congratulations to the Ford Mustang on its 50th Anniversary and announced that they look forward to another 50 years of rivalry. So do we.