The New Petersen
The Petersen Automotive Museum announced that it will mark its 20th anniversary in 2014 by commencing a complete exterior transformation and a dynamic redesign of the interior, resulting in a world-class museum that will showcase the art, experience, culture, and heritage of the automobile. Displays will feature the prominence of the automobile in Southern California, as well as cars, trucks, and motorcycles from around the world. In addition to the facility upgrade, the new Petersen will feature a refined and upgraded permanent collection and an expansion of rotating displays, galleries, technology, and storytelling, providing visitors with fresh new experiences throughout the year.
The exterior design by Kohn Pedersen Fox Associates will transform the Petersen building into one of the most significant and unforgettable structures in Los Angeles. Long ribbons of stainless steel will wrap around three sides and over the top of the deep red building, making a visceral statement that evokes the imagery of speed and the organic curves of a coach-built automobile. At night, the color and forms will be lit from within to accentuate the steel sculpture and act as a beacon in the neighborhood known as The Miracle Mile.
“As we approach the Petersen Automotive Museum’s 20th anniversary, our goal is to design and build an exterior as stunning as the vehicles and displays housed inside,” said Peter Mullin, the Petersen’s Chairman of the Board. “For two decades this museum has charmed visitors with its fantastic collection and its focus on education and entertainment. Our plan is to work with the best and brightest minds in architecture, automotive history, and interactive design to give the people of Los Angeles and the world a place where they can be immersed in the culture, sights, and sounds of the greatest vehicles ever built.”
The transformation will extend to the museum’s interior as well, with a proposed additional 15,000 square feet of display space. Redesigned galleries will feature state-of-the-art lighting, digital displays and immersive learning stations that will tell the stories of the people and machines that changed the world over the past century. Education programs will showcase a restored and upgraded permanent collection that includes historically significant American and European classics, hot rods, groundbreaking race cars, the latest in alternative fuel technology, cars with Hollywood heritage, and even vehicles designed and built in Los Angeles itself.
The Petersen will continue the mission set forth by its founder, Robert E. Petersen, to showcase the automobile’s role in art and culture, both locally and globally, while celebrating Southern California’s place as the epicenter of the automotive landscape.
The museum will immediately begin a capital campaign to raise funds needed for the exterior renovations. For more information on the new Petersen, visit petersen.org.
QA1 Breaks Ground
QA1, a leader in high-performance suspension components, broke ground on its 17,200 square-foot fabrication expansion project as employees gathered on the grounds to watch the groundbreaking ceremony.
The addition expands QA1’s Lakeville, Minnesota, manufacturing space to accommodate the company’s growth over the past couple of years. With this expansion, QA1 will have a total of over 82,000 square feet of distribution, welding, and manufacturing space, allowing QA1 to add to its extensive line of American-made products. QA1 plans to have production up and running in the new building by the end of the year.
“These are exciting times for QA1. This new building shows our commitment to growing our company, as well as our commitment to American-made products,” said Melissa Scoles, President of QA1.
QA1’s production facility includes a complete line of CNC machines, state-of-the-art injection molding machines, hydraulic presses, and laser-etching equipment that permits all-inclusive shock absorber and suspension component engineering, manufacturing, and assembly operations. The addition allows QA1 the space and resources necessary to continue pushing into the future as a leader in innovation for the performance automotive and industrial markets.