1954 Chevy Corvette - Take Out Or Delivery?

The '54 "Pizza Man" racer is a slice of Corvette-racing history

Christopher R. Phillip Apr 4, 2013 0 Comment(s)
Vemp 1304 01 1954 Chevy Corvette Front Three 1/10

Say "'54 Corvette," and what mental image comes to mind? Perhaps it's a Top Flight NCRS show car, or a new-to-the-public National Corvette Museum exhibit, or maybe even a six-figure auction dream find.

Regardless of the specific imagery the '54 Corvette elicits in your frontal lobe, it's highly unlikely your neural path called out for pizza!

Thus begins the story of one of the most unusual race cars in Corvette's 60-year history, the '54 "Pizza Man" racer. Also known as the "World's Fastest Six-Cylinder Corvette," the car won three NHRA World Points Championships, eight NHRA Modified Production world records, and is believed to have won more NHRA World Championship points in three consecutive years (1967-1969) than any other car in Street Eliminator history.

The Pizza Man Corvette was the brainchild of Earl Britt, the proprietor of Earl's Pizza Palace in Sioux Falls, South Dakota. It seems Britt decided that rolling in the dough just wasn't good enough, so, as the story goes, he transformed his wife's '54 Corvette (1 of 3,640 produced) into a quarter-mile killer.

Britt passed away decades ago, but the car's current owner, Dan Hampton, was able to piece together much its history.

"In July 1999, Mecum Auctions offered the Pizza Man Corvette for sale," Hampton says. "The car was one of 100-plus cars being auctioned that night in Elkhart Lake, Wisconsin, and it caught my attention because of its '60s racing history. Street racing was a big-time hobby for many of us growing up in Cedar Rapids, Iowa, and because of our lack of proximity to any other type of racing venue, drag racing became the natural outlet for many of my teenage brethren and me. The Pizza Man Corvette simply struck a chord…and I decided to bid on it."

Vemp 1304 05 1954 Chevy Corvette 5/10

The über-rare race car didn't meet its reserve, so it wasn't until post-auction negotiations with Mecum Auction's president and founder Dana Mecum that Hampton closed the deal and took ownership of the car.

"I immediately set out to learn the [car's] history," Hampton says. "The only link I had to the Britt name was the Corvette's original title, which was still registered to the Pizza Palace. Earl Britt's signature was on the back of the title, but he was nowhere to be found. My only hope was to try and see if there was anybody with the surname Britt still residing in the Sioux Falls area.

"After a few dead ends, I was able to get in touch with Sam Britt, who I learned is Earl's youngest son. Over the course of many phone calls, Sam provided me with a fairly detailed account of the car's racing history, including the various mechanical permutations that had taken place through the years that it raced. He retained the eight original NHRA class records, and vintage photography of the car."

According to Hampton, the Pizza Man Corvette's amazing NHRA successes are due in part to Britt's decision not to follow the common practice of running a small-block Chevy and competing in a popular class such as C/MP or B/MP. "These were brutal classes, with national records in the low 11s and high 11s, respectively. The GMC inline-six was a rarity, but more importantly, it gave Britt a 1.5-second advantage when indexed against the aforementioned two classes. Unless he hired a world-class engine builder like Roger Sinistri of ‘Buckshot' fame, my guess is that with a small-block he would…have never been a contender."

Vemp 1304 06 1954 Chevy Corvette Sun 6/10

Hampton also speculates that Britt simply couldn't get enough displacement or horsepower out of the Corvette's 235ci Blue Flame 6, and that obstacle led him to the GMC mill, which was legal for NHRA classes. "The [GMC] was heavily modified by Wayne Engine Rebuilders [in Riverside, California], fed by triple sidedraft Weber two-barrel carburetors, and drove a Posi third member stuffed with 4.56 gears through a custom-built B&M Turbo Hydramatic three-speed transmission."

According to Hampton, that combination eventually propelled the car to an official best quarter-mile e.t. of 12.17 seconds at 118 mph, and an unofficial e.t. of 11.97 seconds in 1970.

"Sam wasn't a casual bystander when his father campaigned the Corvette, but was actively involved in the car's summertime race campaigns," Hampton says. "He indicated to me that the engine revved to over 9,000 rpm, and that his dad went through a number of engines in the course of a year. Early on, he sourced an ongoing supply of short-block cores from old milk-delivery trucks."

With its history confirmed, Hampton set out to "restify" the Pizza Man Corvette. "It was clear that much of the lettering on the car had been changed since the vintage photos were taken," he says. "The front fenders were plastered with decals, and the large, gold ‘Pizza Man' script, which adorned the middle section of the car, was completely contained within the door's outline, which was incorrect. A large hoodscoop was added to accommodate a Weber intake manifold, the three 48 IDA downdraft carburetors were long gone, and the hardtop was missing. The great news was that the GMC 292 race engine, B&M automatic trans, and Posi rear were still installed in the car.

"How to reconfigure the car became somewhat of a question for me, given its 10-year tenure on the track, and the many changes it went through—both cosmetically and mechanically—over that time period," Hampton says. "When I looked through the racing prism of the car, with its many successes in four classes [E/F/G and H Modified Production], its World Championship Points wins, and its eight national records, I had to determine what snapshot in history would rule the restoration."

Vemp 1304 07 1954 Chevy Corvette 1967 Nhra Nationals Victory 7/10

Eventually he decided that the car's win at the NHRA Indy Summer Nationals in 1967 represented the zenith of its success, so that became the starting point for the project. "At Indy, the Pizza Man Corvette employed three 45mm DCOE Weber side-draft carburetors; those were easy to find. Not so the manifold, which was a harder hunt," he says. "I sourced a flat '54 hood from California, but the big issue was the hard top. With the exception of two dozen bubble tops made by Model Builders for GM, the primary sources for '53-'55 Corvette hardtops were manufacturers Glasspar, Scott Top, and Plasticon. Finding any one of these three limited-production tops 50 years after they were produced was difficult. Moreover, the rear-window dimensions of these aftermarket tops never looked the same as what I saw in the vintage photos of the car. I have no idea of the origin of the top pictured in those photos.

"During the search, I came across a template for a '53-'55 Corvette hardtop, which had what appeared to be the correct rear- window dimensions. Since it was just a thin piece of fiberglass with the correct side- and rear-window contours, I enlisted Pebble Beach concours restorer Bob Lorkowski of L'Cars of Cameron, Wisconsin, to construct the top.

"Working from that fiberglass template and a vintage photo of the Pizza Man Corvette, the shop's fabricator, Blaine Downer, built a perfect recreation within two weeks. L'Cars also painted the correct hood to blend with the car's patina. Danny Dean of Rice Lake, Wisconsin, reapplied the race car's hand-painted decals and lettering. A set of American Salt Flat wheels on the front and chrome reverse wheels in the rear completed the restoration."

Vemp 1304 08 1954 Chevy Corvette Earl 8/10

Hampton says he's enjoyed the Pizza Man Vette for more than a decade, but now it's time for the car to be enjoyed by a new owner. If your taste buds are crying out for a slice of Corvette Racing History, contact Mecum Auctions at www.mecum.com.

Vemp 1304 09 1954 Chevy Corvette Rear Three 9/10

By 1970, Britt had added "7 Time NHRA Record Holder" to the Pizza Man Corvette's rear quarters. Also note the Cragars on the front, and the class change to F/MP.

Spec Sheet
1954 Chevy Corvette
Owner Dan Hampton; Galesville, WI
Block GMC inline-six iron
Displacement 301 ci
Compression Ratio 11:1
Heads Wayne
Valves Unknown
Camshaft Moon Racing Cams, specs unknown
Rocker Arms Unknown
Pistons Jahns
Crankshaft Unknown
Rods Carrillo
Intake Manifold Weber
Carburetion Weber 45mm DCOEs
Ignition Stock Delco
Transmission B&M Turbo-Hydramatic three-speed
Front Suspension Stock
Rear Suspension Stock
RearEnd Stock with 4.56 gears
Front Brakes Stock drums
Rear Brakes Stock drums
Wheels American Salt Flat (front)/Chrome Reverse (rear)
Front Tires Firestone Drag 500 8.45-15
Rear Tires Goodyear Drag Slicks 9.00-15
Fuel Octane 102
Weight 3,400 lbs. with driver
Best E.T./MPH 12.17/118
Best 60-ft. N/A
Current Mileage Unknown
Miles Driven Weekly 0

The Pizza Man Corvette's NHRA National Class Wins
Date Class Racetrack E.T./MPH
9-25-1965 E/MP M & N Raceway NA/99.85
6-3-1967 E/MP Oklahoma City NA/108.03
6-7-1967 E/MP S.R.C.A Raceway 13.09/NA
7-15-1967 E/MP Minnesota Dragway 12.88/108.56
10-28-1967 E/MP Southwest Raceway 12.68/NA
5-4-1968 F/MP Denver Raceway NA/106.38
5-23-1970 H/MP Thunder Road Dragway NA/112.82
6-27-1970 H/MP Thunder Valley Dragway 12.17/NA

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