Today's new car brochures might have better photography and fancy gloss covers, but they can't touch the vintage car brochures from the '60s for what you could actually do with them. Back in '67 you could walk into any Chevy dealership, pick out the model you wanted, and ordered pretty much any way you pleased. Want a stripper with a big engine, four-speed, and nothing else? No problem. Want an SS loaded to the gills with options? No problem.
Modern car buying consists largely of going to a lot, and trying to find something you like amongst all the pre-assembled cattle. Don't want power windows? Sorry, they're standard or part of the option package. Want a steel-wheeled non-SS Camaro with the LS3? Keep dreaming.
Going through some of my old files, I came across the collection of vintage Chevy brochures I have. Having them just sit in a file drawer rarely looked at just didn't seem right. So, over the next few months, I'll be scanning each one of them and posting the pics right here on SuperChevy.com.
So, sit back and enjoy this trip back to the days of Chevy buying in the '60s.