Inspired by the style of young, urban professionals, the Camaro Dusk concept rolls with a contemporary tuner aesthetic. It is understatedly aggressive looking, with a lowered ride height, new 21-inch wheels, the rear spoiler from an SS model and a custom ground effects package.
"This is a car with an international flair, bringing the Camaro to a place it hasn't traditionally been," said Parker. "It is a very tailored look that is stylish and sophisticated, but with a distinct American accent."
The ground effects package includes a racing-inspired front splitter, rocker extensions and a rear diffuser. They are prototype parts that may enter production as dealer-available accessories at a later date; the same goes for the 21-inch wheels from BBS. Many of the details, such as the taillamp and fog lamp bezels, match the finish of the wheels, lending a more premium look to the car.
The Camaro Dusk's body is painted Berlin Blue, while the ground effects are painted a contrasting color. Additional performance items include the exhaust system and Brembo brakes from a Camaro SS (with painted calipers). The interior is trimmed in stylish Jet Black and Sedona, with complementing features including footwell lighting, premium door sill plates and other details.
Today's young professionals expect advanced technology and premium audio options and this concept delivers with a crisp, well-tuned Boston Acoustics sound system, WiFi connectivity and a convenient cradle for an iPhone.
Camaro designers dreamed up half a dozen proposals for accessory graphics packages, with the intent of soliciting feedback from Camaro enthusiasts for possible production. Chevrolet then launched the graphics campaign in mid-October, asking Camaro fans on Facebook to pick their favorite design.
The top four designs were produced and brought to the SEMA Convention, where a Silver Ice Metallic Camaro will wear each contender on a different day. At the conclusion of the convention, after thousands of enthusiasts see the graphics on the car in person and on Facebook, another round of voting will occur. The top vote-getter will be considered for future production.
"Camaro has thousands of fans on the various social media sites and this is a great way to demonstrate that Chevrolet is connected to our customers," said Dewar. "With so many great designs to choose from, we're sure the voting will be close, but whatever the outcome, the real winners will be the customers who personalize their Camaro with the winning graphics package."
The Camaro Graphics display vehicle will be located prominently in the GM display during the SEMA Convention, starting on Tuesday, Nov. 3, 2009. At the close of the convention each day, the graphics package will be changed.
All of the proposed graphics packages can be viewed and voted on by logging onto Camaro's Facebook page: www.facebook.com/chevycamaro.