2010 Chevrolet Camaro SS - Master Plan

Unrestricted Motorsports Pairs Retro Styling With Modern Performance

Robert McGaffin May 1, 2010 0 Comment(s)
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Unrestricted was ready for the 2009 SEMA proposals with more of a race-inspired look to their redesigned G8. The day before the deadline for proposal submissions, they received a call from Bob Kern, SEMA Relations Director for General Motors. Kern had received Unrestricted's proposal, but with the loss of the Pontiac G8 brand earlier in the year, GM was no longer accepting proposals for it. Kern asked Unrestricted if they could submit a new proposal for a different car with just eight days to design, render, write, and submit it. But it wasn't just any car. It was the highly anticipated '10 Chevy Camaro-the same car Dan and Scott purposely avoided due to the intense SEMA competition they knew it would spark. Not to mention Kern already had over 70 proposals for it. Expletives aside from the unexpected change of events, Unrestricted pushed forward and told Kern he'd have their proposal. Dan and Scott were forced to work at manic speed, as was Brinkerhoff, to complete their take on the iconic muscle car.

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The countless hours over seven days paid off. Unrestricted Motorsports made the submission deadline and, after months of waiting, the team made the cut for the top 12 designs. Dan and Scott were shocked and awed ... and amazed they made the top 12.

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GM awarded eight SEMA partner Camaros in 2009. Though Unrestricted Motorsports didn't get one of them, Dan and Scott felt so passionate about their design that they were determined to build the car.

Drawing inspiration from several decades' worth of automotive design, Unrestricted created the Comp Series Camaro package that took the muscle car to a new level of aggressive styling. Rather than following the aftermarket industry standard of creating fiberglass parts, Unrestricted wanted to provide its customers with a higher level of quality by using urethane. It's more expensive to produce the molds, but the advantage is the product's flexibility in the event of any accident damage. Rather than replacing a fiberglass part, urethane just needs repainting.

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Starting with a new front fascia, the team intended to eliminate the mailbox slot in the factory design since it didn't complement the rest of the kit. They wanted more edge in the fascia to highlight the flow of the factory body lines. The cowl area is an inch taller than factory height, providing visual impact without impairing the driver's view. With heat buildup challenging any track driver, they included raised lip heat extractors to provide a racing look with street-performance practicality. After removing some vertical and horizontal lines from the factory grille, Unrestricted simplified it with two vertical lines positioned to match the cowl lines, providing a continuous flow throughout the Camaro's body.

When it came to side skirts, the team opted to follow the front fascia lines with a lip design that flows and flares back into the rear quarter-panels. In a nod to the '69 Camaro, Unrestricted's dovetail spoiler blends retro style with modern sensibility and completes the upward flare line in the side skirts. The Chevy Corvette and Dodge Viper inspired the rear center exit exhaust. Unrestricted's product features a center opening large enough to accommodate two 4-inch tips. The rear insert features larger diffusers that install easily on the factory mounts.

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B&R (Henderson, Nevada) applied the Hammerhead Stripe, drawing inspiration from the '63 Grand Sport Corvette. Though today's car enthusiasts have at times cited the paint scheme's emphasis on the headlights, Unrestricted maintains its commitment to the original styling of the limited-production race car.

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