As we reported a short while back, Mr. Motion, Joel Rosen, of Motion Performance fame, was striking a deal to market modern performance machines with the legendary Motion flare. We have learned that the deal is done and Rosen's inked a two-year deal with DeNooyer Chevrolet's Performance division and Redline Motorsports to build Motion Performance 427 and 454 Camaros.
Unlike the automobiles of days of 40 years ago, these 427s and 454s are LS-based, but the power will put fear into the timid-and perhaps into many of the earlier Motion cars, which sell for six figures today. If all goes well, Motion, DeNooyer and Redline could expand the lineup to include Corvettes as well.
As reported last month at www.superchevy.com, the 2011 Fantastic Five are SS-427 (525 HP), Phase III 427 (600 HP), SS-454 (550 HP), PHASE III 454 (625 HP Torque Monster/6-speed manual only) and Phase III 427-SC (800 HP Supercharged Supercar). Complete details can be found at http://www.officialbaldwinmotion.com. Rosen himself ordered car number 001, which will (naturally) be a Phase III 427-SC model.
Details are still emerging, but the Phase III SC models will all use TR6060 six-speed manual gearboxes with ZR1 clutches and axles rated to withstand 1,000 horsepower of abuse. A complete Pfadt chassis and suspension setup is standard on this model as well.
According to Motion Performance spokeman Martyn L. Schorr, prices on the SS427 are expected to start at under $80,000 and range to somewhere in the neighborhood of $150,000 for the full-on Phase III SC.
The SS427 comes with custom painted Motion graphics, interior ungrades, VIN badges and plates. Trim and wheel combinations will change from model to model. To ensure exclusivity, the Phase III and SC wheels are just for these cars and replacement wheels will be available only to verified Motion car owners.
More than 40 years ago Rosen, a young Brooklyn dyno-tuner, hot rodder, street racer and national record holding drag racer, turned a simple 427 Camaro engine swap into an empire. Working with Baldwin Chevrolet, he was the most prolific builder-marketer of modified new big-block Chevys during the Supercar '60s and '70s. He backed up Phase III models with written money-back performance warranties and now passing the torch to Howard Tanner, a young dyno-tuning specialist and speed shop owner.
"It's Deja Vu all over again," said Joel Rosen, quoting the legendary Yankee, Yogi Berra. "We have re-launched the Baldwin-Motion and Motion brands again, this time capturing the true spirit of what we did in 1967-1974: Market built-to-order, dyno-proven and warranted SS and Phase III 427 and 454 Camaros, crafted by a high-tech dyno shop and available exclusively from a single authorized Chevrolet dealer."
In 1967-1968, Baldwin-Motion marketed its full line of 427 Chevys under The Fantastic Five banner. Advertising and marketing materials, as well the windows at Baldwin Chevrolet, screamed The Fantastic Five. And, that's how they're launching the new line of '11 Motion Camaros.
Howard Tanner is president of Redline Motorsports, a speed shop specializing in fuel-injected vehicles in Schenectady, New York. He and his team are the builders. Dan Carlton, General Manager, DeNooyer Chevrolet's Performance Division in Albany, New York, is handling client contact and all orders will be placed through him.
DeNooyer Chevrolet, owned by second-generation Chevrolet dealer Jim DeNooyer, is the highest volume Chevrolet dealership in upstate New York. As a young, hands-on car guy, DeNooyer was into hot rods, customs and drag racing. He later moved up into fast boats and has held speed records since the 1990s. Sons, Joel and Tom, also high-performance enthusiasts, handle day-to-day operations.
Joel Rosen (l.) signs posters as Howard Tanner of Redline Motorsports looks on.
"It's great that the folks at DeNooyer Chevrolet and Redline Motorsports have embraced the Baldwin-Motion heritage of using the latest GM 427 and 454 high-performance factory engines in their new Motion Camaros," said Dr. Jamie Meyer, Product Integration Manager, General Motors Performance Parts.
Tanner is a highly skilled engine calibrator and dyno-tuner as well as an experienced builder of large-displacement GM vehicles, including Camaros and Corvettes. Carlton, a respected racer, successful GM of luxury brand dealerships and former Chevrolet dealership principal, has years of experience selling both imported and domestic high-performance vehicles. He is a former New York State Ice Racing Champion and currently competes in sports car, ice racing and Modified motorsports.
Every Motion Camaro will be built to order at Redline and tuned by Howard Tanner on its DYNOmite 1,400 horsepower Eddy Current Load dyno. A full dyno report as well as official Baldwin-Motion documentation will go with each car.
Two of the men behind the modern Motion Camaros: Joel Rosen (l.) and Howard Tanner.
Sanctioned, serialized and signed by Joel Rosen, each 2011 Motion SS and Phase III Camaro will be delivered with custom Motion VIN plates and complete documentation. To prevent future cloning of Motion Camaros, Rosen and Carlton will be establishing a confidential Motion Registry detailing VINs, vehicle specifications and original purchaser data.
When Rosen and Motion LLC's Larry Jaworske and Joel Ehrenpreis re-launched the Baldwin-Motion and Motion brands in 2005, they set a new standard for 1969 "continuation" Camaros. The Launch Edition two-seat SuperCoupe, powered by a front/mid-mounted, fuel-injected 540-inch aluminum big-block, won the coveted GM Design Award at SEMA 2005 and set a record at Barrett-Jackson in 2006
"We produced extremely expensive, coach-built Camaros between 2005-2009. This time it's different. Our new Motion 427 and 454 Camaros are much more affordable and drivable, starting at under-$80,000, and will be hard to beat on the street or at a show.
Client Contact: Dan Carlton, 518/526-0412
Tech: Howard Tanner, 518/355-8460