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Chevy Makes A Huge Splash At L.A. Auto Show - Web Exclusive

Camaro convertible debuts, leading ponycar segment in sales for first time in 32 years.

Jim Campisano Nov 18, 2010
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In a state where buyers have shunned American cars for the past 20 years, Chevy showed west coasters what they've been missing. The 2011 Camaro convertible debuted at the Los Angeles Auto Show today and there was plenty of other cool stuff.

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The Camaro coupe, which has been outselling all model Mustang coupe, convertible and Shelby variants combined, will be in showrooms in February and should serve to put even more distance between them. The soft top will be will be available in tan or black and operates similarly to that of the Corvette: one header latch, then push a button and the top retracts in 20 seconds.

Kids of all ages-140,000 of them-will be able to get their first Camaro convertible for free-a small-scale Hot Wheels Camaro Convertible model car, that is. Chevy will offer free Hot Wheels Camaro Convertibles each day of the show, which runs from Nov. 19-28 at the LA Convention Center.

El Segundo-based Hot Wheels created the collectible Camaro Convertible especially for LA Auto Show visitors, celebrating the world premiere of the 2011 Camaro Convertible. Giveaways of the Hot Wheels Camaro Convertible will occur periodically throughout each day, and visitors should check with the representatives in the exhibit for details Supplies are limited.

"Camaro and Hot Wheels are a natural fit, bringing smiles to the faces of car enthusiasts of all ages," said Chris Perry, vice president of Chevrolet marketing. "With the real Camaro Convertible making its debut in Los Angeles, Hot Wheels and Chevrolet will let thousands of Southern Californians take home a pocket-sized Camaro."

Chevrolet will feature several interactive and high-tech activities for show goers. The exhibit will include the chance for gamers to play Kinect Joyride, featuring the all-new Chevy Volt on the new Kinect gaming system for Xbox 360. Kinect uses motion-sensing technology that responds to body movements and gestures, eliminating the need for a hand-held controller. The Volt goes on sale in Los Angeles this month.

The Chevy exhibit will also feature the Camaro Convertible in a high-tech digital photo booth, where visitors can get a motion-capture image of themselves interacting with the car, and immediately upload it to social networks like Facebook and Twitter.


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