SEMA & PRI Trade Show - The Big Two

Super Chevy Visits Two Of Industry's Biggest Shows

Andrew Schear May 1, 2003 0 Comment(s)
Sucp_0305_01_z Sema_pri_trade_show Vendors 1/25

SEMA '02Las Vegas, Nevada

Crammed into the very short "off-season" part of the racing year are two of the biggest racing industry conventions held in the United States. Basically, these shows are for hard-core racing and aftermarket retailers, manufacturers, competitors, and such to communicate on a face-to-face basis with the same people they might have dealings with year round but never actually get to see. It's also a great place for magazine guys like us to haul our cameras around and shoot photos of the coolest new stuff that'll be coming out in the following year.

The first show we attended is the SEMA (Specialty Equipment Market Association) show, held in Las Vegas, Nevada, just after Halloween. The next show, the PRI (Performance Racing Industry) Trade Show, follows roughly one month later and is held in the much colder downtown Indianapolis Convention Center. Both shows are open to trade insiders only, and actually no one but us media types are even allowed to bring a camera into the place-but there's nothing in the rules preventing us from sharing what we saw with you.

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