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OPTIMA Batteries Hosts Faceoff at Road America June 21-23

Highly-Anticipated Performance Automotive Event to be Filmed for National Television

Nikolas Kolenich May 29, 2013
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Presented by Royal Purple and K&N Filters, the OPTIMA Faceoff at Road America will showcase high-horsepower vehicles during an exciting weekend of intense activities. The OPTIMA Faceoff at Road America brings together a vast selection of the top performance vehicles including vintage, late-model, import and domestic entries of all makes, and is a regional qualifying event for the prestigious OPTIMA Ultimate Street Car Invitational occurring later in the year.

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"This is truly an automotive enthusiast event unlike any other," said Cam Douglass, OPTIMA Batteries director of product development and marketing. "This year we've integrated even more cool elements including activity at the OPTIMA Batteries headquarters to kick things off on Friday, followed by a BBQ that evening."

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The Faceoff at Road America event will be held in Elkhart Lake, Wis., June 21-23. As an added bonus, this year's event will be filmed as part of the expanding "Search for the Ultimate Street Car" television series.

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At the kick-off event at OPTIMA headquarters on Friday, June 21, contestants will help Milwaukee-area Boys and Girls club members by teaming up with kids to assemble bicycles.

On Saturday, participants will be judged in the Lingenfelter Performance Engineering Performance Design Challenge after participating in the Detroit Speed Road Rally's scenic 60-mile drive through the highly glaciated Kettle Moraine State Forest from Milwaukee to Elkhart Lake and Road America.

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The Faceoff at Road America track day will be on Sunday, with the BFGoodrich Hot Lap Challenge, Wilwood Disc Brakes Speed Stop Challenge and Ridetech Street Challenge Autocross all taking place. Automotive celebrities will be easily accessible throughout the weekend for autographs and pictures, including WWE wrestler, Bill Goldberg, select cast members from the "R U Faster Than a Redneck" television show, and the reigning OPTIMA Ultimate Street Car Invitational champion, Mark Stielow, who will be seen on the track.

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For the first time, a car show will be held onsite at the OPTIMA Faceoff at Road America event on Sunday, June 23. Owners of show-quality vehicles are welcome to participate. There is no additional charge beyond the cost of a spectator ticket to enter the car. For more information, please visit

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How to Participate

To register for the event, visit THIS SITE.

Spectator tickets


  • Tickets are free if you show a NASCAR Nationwide/ARCA/Trans-Am event ticket, which can be purchased HERE.
  • Spectator tickets cost $10 if purchased prior to June 12, 2013, and $20 after that date.
  • Help support the Milwaukee-area Boys and Girls club by donating HERE.


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